So, you’ve decided to develop a mobile game.
Do you have a fantastic idea that you want to see come to fruition? Are you diversifying your company portfolio and want to support your team with experienced specialists?
Or, maybe you’ve done your research and know that mobile game consumer spending is set to reach $138 billion by 2025? (SensorTower)
If you’re looking to escalate your mobile game production or you simply have questions about hiring a mobile game developer, you’ve come to the right place.
Understanding the ins and outs of mobile game development is essential to your overall success. With a clear picture of how to begin and what it takes to execute each step of the process, you can be sure that your business plan is sound and that you won’t be wasting resources along the way.
As you’ve likely already discovered, the monetary cost of mobile app development is not a black and white issue. There are many factors that will determine overall investment costs.
First, you need to decide what kind of game you’re going to develop.
Casual users often spend short, irregular, time periods actively engaged with the game. Casual games can be made in any genre and marketed to a large audience of any age. These games have straightforward rules and an easy ‘tap-and-swipe’ interface; think Candy Crush or Fruit Ninja. With a simple storyline and low skill level required, these types of games can keep users coming back again and again.
Casual games consistently come in well above other types of games for number of downloads. Casual players are motivated by completing milestones, solving problems, self-expression and customization, and social features.
Mid-Core games are a step up in complexity from casual games, both from a production standpoint as well as character development and overall game play. The hugely successful Clash Royale is a great example. These games commonly require more tactics and dedication to mastery of skills. Despite their longer play times, mid-core games can still attract a wide audience. In 2021, the highest revenues from In-App Purchases in the western mobile markets came from the mid-core games category. This trend is expected to continue.
Mid-core games require technical expertise during production to execute their specialized features and realistic graphics. Users are strongly motivated by competition. You will likely find leaderboards, networking experiences and hidden quests in these mid-level games.
Hard-core games are generally for the serious gamer. The Walking Dead and Minecraft immediately come to mind. Players tend to be younger and able to spend long, uninterrupted time periods dedicated to the game. These games have complicated storylines and plots with multiple character development lines. Users often join online chats and communities to share tips and techniques about their favorite hard-core games.
Because of the huge time commitment required to master these games, they tend to have the highest user engagement.
“AAA” mostly refers to the large budget and huge teams needed to produce these games. Like hard-core games, they require a massive time commitment to learn and master. Grand Theft Auto and Call of Duty could be put in this unofficial category. Until recently, AAA games have primarily been released for PC or console gaming. As smartphones and data streaming become more capable, we will see bigger game titles released for mobile gaming.