To publish successful online casino games, it’s important to understand the differences in business features and development processes. Innovecs recommends several strategies to gain this understanding:
- Comparing the opinions and experiences of developers
- Utilizing successful monetization models
- Learning about development challenges for the future
Simon Joslin, a developer at The Voxel Agents, stated that hardware matters. He emphasizes that “the iOS ecosystem has consistently excellent devices, a great operating system that users keep up to date, and an App Store where the consumer is willing to pay for a better experience.” Due to the relative homogeneity of Apple devices, publishers face fewer bugs and post-release fixes.
Joslin also noted that hardware consistency let him concentrate more on producing a perfect user experience rather than continuously fixing the bugs to make the game compatible with more devices. But not all developers feel the same. For example, Chris Murphy of Pub Games noted that iOS hardware was standardized, but the tech was quite rigid. This was frustrating for high-end game development.

When deciding which marketplace to develop for, it’s wise to carefully compare the specific features of iOS and Android gaming and devices to aid in your decision-making.
Your in-game monetization and game publishing revenue will largely depend on your target audience and their expectations on iOS and Android platforms. While iPhone users are more likely to make payments and purchases, their registration rate is lower compared to Android users. Additionally, iOS users tend to spend more on clothing, cosmetics, and tech products than Android users. Apple’s hand-curated showcase also makes it easier to find and download titles, and users of iOS devices experience less adware due to the App Store entry fee for developers.
These factors can lead to certain titles being more profitable for iOS users, leaving the Android store lacking in these games. However, this presents an opportunity for Android developers to create and offer their own unique titles.