Experts from Braze, a mobile engagement automation company, define QA as a ‘key brand differentiator’. Quality improvements influence user experience and engagement, which are the key factors of game popularity. Appboy professionals release studies about app users retention stating that less than 25% of the first-day users got usually engaged and decided to play the …
Today many gaming companies dispute the expediency of using game design documents (GDDs). In this article, we want to shed some light on this matter and find out the GDD’s pros and cons. Looking at the future trends in gaming from a user perspective, we see a customer with ever-growing demands to be satisfied and …
A recent survey from DFC Intelligence reveals how games as a service (GaaS) titles (also referred to as live services or living games) drove the video game market growth during the last several years. The report states that one of the industry’s leading companies, Electronic Arts (EA), has experienced exciting growth in customer demand – …
A pivotal role in building a successful mobile game plays a well-crafted design. Its quality directly affects the gameplay and user experience. In this article, we find out how to achieve an impeccable mobile game design that would grab players’ attention at first sight. Mobile Game Design Process In the game design process, designers and …
Smartphones continue to drive the gaming market forward and making mobile a major platform for video games. Recent research by a gaming company shows that mobile games brought the industry 60% of all revenue in 2019. Furthermore, revenue is projected to grow by 2.9% annually and reach $56.6 billion by 2024. Meanwhile, the number of …
Game development, like any other project, starts with an idea. The most intricate part is to materialize this idea into a shippable product. We, at Innovecs, follow specific steps to achieve this: Discovery Production Testing Release Post-release Regardless of where your role sits within the pipeline, knowing every department’s mission and order will help you …
Hyper-casual games are light-weight apps with plain mechanics. They offer instant entertainment and simplicity while making gameplay addictive and engaging. Hence, ad-supported monetization gives high revenues, and this type of game is in increasing demand on the market. As it was reported by Omer Kaplan, co-founder of ironSource (an advertising technology company), since January 2020, …
Bernard Marr, business and strategic performance consultant, AI & big data guru, said: “It’s worth following AI evolution and innovation issues in the gaming industry. Because it is the testing ground for the technology that will really influence everyday routine”. It’s quite an approach to the game development industry as the platform for testing technologies. …
Many video game development journeys start by answering the question, “Should we build our own in-house engine or use a pre-existing platform?” When choosing the second option, chances are you will decide to use Unity. John Riccitiello, CEO of Unity Technologies, can best explain why they are so popular. In 2018, he visited TechCrunch Disrupt …