The HBS Digital Initiative at Harvard Business School names Unity “a unicorn” enabling video game development and VR/AR economy to grow throughout the previous years. Forbes has talked to Jessica Lindl, Unity’s VP for Social Impact, to catch more information on how the Unity platform brings innovations to boost the creativity of game makers and […]

The mobile game industry is growing substantially. According to the Business of Apps resource, this industry showed a $77.2 billion turnover last year. And they report a 12% online players increase in 2020 in comparison with 2019 due to pandemic situations in the world. Game brands are striving to attract more players to lead the […]

Most people who create video games for a living will tell you that the game development process is never as easy as one-two-three. Many aren’t aware of this cycle of craziness and its many steps, so let’s shed some light on the game development process. Game development, like any other project, starts with an idea. The hard part is to materialize this idea into a shippable product. To achieve this, we follow specific steps.

Experts from Braze, a mobile engagement automation company, define QA as a ‘key brand differentiator’. Quality improvements influence user experience and engagement, which are the key factors of game popularity. Appboy professionals release studies about app users retention stating that less than 25% of the first-day users got usually engaged and decided to play the […]

Today many gaming companies dispute the expediency of using game design documents (GDDs). In this article, we want to shed some light on this matter and find out the GDD’s pros and cons. Looking at the future trends in gaming from a user perspective, we see a customer with ever-growing demands to be satisfied and […]

A recent survey from DFC Intelligence reveals how games as a service (GaaS) titles (also referred to as live services or living games) drove the video game market growth during the last several years. The report states that one of the industry’s leading companies, Electronic Arts (EA), has experienced exciting growth in customer demand – […]

A pivotal role in building a successful mobile game plays a well-crafted design. Its quality directly affects the gameplay and user experience. In this article, we find out how to achieve an impeccable mobile game design that would grab players’ attention at first sight. Mobile Game Design Process In the game design process, designers and […]

Smartphones continue to drive the gaming market forward and making mobile a major platform for video games. Recent research by a gaming company shows that mobile games brought the industry 60% of all revenue in 2019. Furthermore, revenue is projected to grow by 2.9% annually and reach $56.6 billion by 2024. Meanwhile, the number of […]