Hyper-casual games are light-weight apps with plain mechanics. They offer instant entertainment and simplicity while making gameplay addictive and engaging. Hence, ad-supported monetization gives high revenues, and this type of game is in increasing demand on the market. As it was reported by Omer Kaplan, co-founder of ironSource (an advertising technology company), since January 2020, …
Bernard Marr, business and strategic performance consultant, AI & big data guru, said: “It’s worth following AI evolution and innovation issues in the gaming industry. Because it is the testing ground for the technology that will really influence everyday routine”. It’s quite an approach to the game development industry as the platform for testing technologies. …
Many video game development journeys start by answering the question, “Should we build our own in-house engine or use a pre-existing platform?” When choosing the second option, chances are you will decide to use Unity. John Riccitiello, CEO of Unity Technologies, can best explain why they are so popular. In 2018, he visited TechCrunch Disrupt …
In 2016, Instant Games was first released and in 2018 it officially opened up for developers. Once the two-year milestone was achieved, Facebook rolled up an update on the major platform’s numbers. Launched with only 20 games in just 30 countries, Facebook Instant Games has expanded to over 6,000 games with more than 20 billion …
It is no secret that the gaming industry is one of the most profitable and technologically advanced industries promoted today. With the speedy implementation of blockchain in different spheres of our life, its adoption by gaming industry is imminent and is no less significant than the synergy of online tech and gaming more than a …
The video gaming trend is accelerating its pace leaving behind movies and television. As the Newzoo market report asserts, the global games earnings will climb to $137.9 billion in 2018 and reach $180 billion in 2021. Following these report figures, the mobile gaming industry is an absolute record breaker. With an ever-growing number of smartphone …
One can hardly believe it is true unless it is published in a Newzoo report. It says global gaming industry earnings will hit a stunning $137.9 billion by the end of 2018, and mobile games will make up to 51% of the whole pie chart. With long-tail PC games like Grand Theft Auto or Call …
“The world of AR and VR is ultimately going to be as big as the Internet.” John Riccitiello the CEO of Unity Technologies XR industry The VR, AR and MR markets are scaling up, growing fast. For example, according to International Data Corporation (IDC), worldwide revenues for the AR and VR markets will grow to …
There is a lot of research that must be done before deciding whether or not it is worth going into the virtual reality in gaming industry. We examined the market, the possibilities and capabilities and we would like to share it with you. AR, VR, MR or VAMR First of all, let’s define the difference …